The RealReal, a Benchmark for Luxury eCommerce

When Julie Wainwright, CEO of The RealReal, first contacted us, The RealReal was just an idea. We began, by researching and and defining the initial content and brand strategy, initial MVP build, and subsequent versions as the product evolved.

Over the next 4 years of hyper growth, we created and managed a full brand system, all consumer facing digital touch points (desktop, mobile and native apps), plus a powerful back-end CRM, CMS and a custom inventory management system.

What started as an amazing business plan crafted by a silicon valley legend, grew into a Billion dollar business that recently went public.