From Customer Insights to

Market-Winning Products

Your Outcome-Driven, Fractional Product Leadership Partner

DPD aligns your vision with genuine user needs through disciplined, data-driven product development. Whether you need hands-on product managers or fractional C-level leadership, we help you deliver solutions that shape the market—faster and smarter.

Who have we helped

Jet.com

Why Partner with DPD?

Outcome-Focused Approach

We measure success by the impact on your business goals and user satisfaction, not just by delivering features.

Fractional & Scalable Talent

Access the exact level of expertise you need, from Product Owners to Fractional CPOs, and scale up or down with ease.

Proven Track Record. j

With successful product launches under our belt across various industries, our team knows how to deliver results that last.

“Ready to Experience the DPD Difference?”
Let’s discuss how our outcome-driven approach can empower your team to build products that customers love—and investors celebrate.

Our values

User Centric Approach

We prioritize the needs and desires of the user in all of our product strategy, design and development work. This leads to products that are intuitive, seamless, and enjoyable for users, resulting in increased customer satisfaction and loyalty.

Measurable results

Our work at The Product Discipline is focused on delivering measurable results for our clients. We use data and analytics to track the success of our product strategies and make adjustments as needed to ensure maximum impact.

Collaborative process

We believe in the power of collaboration and work closely with our clients to understand their unique needs and goals. By working together, we are able to develop customized product strategies that drive business success

What we do?

At DPD, we specialize in fractional, outcome-driven product management that adapts to your organization’s unique needs. Choose from flexible tiers—or craft a custom fractional leadership plan—to get exactly the right level of strategic and tactical support.

“Scale Your Product Expertise—Without the Full-Time Overhead.”

Product Owner

$5,249 /mo



Ideal for teams needing tactical execution and backlog management.

  • Daily Backlog & Execution

  • Ideal for hands-on team support

  • Tactical alignment with dev & design

  • Working with 3-4 clients

Not sure which tier fits best? Let’s explore your objectives and map out a plan that drives real, measurable results.

Product Manager

$7,429 /mo

A balance of tactical delivery and strategic insight, ensuring features align with user and business goals

  • Balanced Tactical & Strategic Focus

  • User-centric roadmaps & iterative validation

  • Bridges daily tasks with long-term objectives

  • Working with 2-3 clients

Product Strategy

$13,452 /mo

High-level roadmap planning, experimentation frameworks, and outcome-driven product strategy

  • High-Level Market & Competitive Analysis

  • Data-driven prioritization

  • Product vision

  • Aligns outcomes with overall business goals

  • Working with 2-3 clients

Fractional Leadership

Contact Us

For organizations ready for a seasoned executive to define vision, shape culture, and drive significant growth, but without the overhead of a full-time hire

  • Executive oversight & long-term vision

  • Culture-building for product-led growth

  • Guiding complex organizations to market success

  • Working with 1-2 clients

Take a peak at some of our work

“. . . strong, results driven product managers who know how to focus on the most important issues for the business.”

Julie Wainwright - CEO TheRealReal

“. . . such a unique asset to the vpUSA team, possessing Technology and Analytics and Commerce expertise . . . tackled everything from payment processing systems to sales operations and overall operations tools across the organization . . . undaunted by a fast-changing environment and rose to the challenge every time.”

Kathy (Wu) Brady - Former CEO & COO at Vente-Privee USA

“. . . makes it happen all the time. No matter the challenge . . . will reach the finish line within the constraints of the assignment. Can turn around situations in crisis when entitled with the proper ability to decide and act. Designed and delivered on many important ambitious process-driven projects against multiple systems. Knows how to operate within large corporations but also understands the startup reality . . . ”

Nicolas Genest - Former CTO at TheRealReal, ModCloth & Founder at CodeBoxx

Latest blog posts

What Do Product Managers do?

The Unsung Hero Behind Your Favorite Digital Experiences: The Product Manager

Product Managers vs. Project Managers

Clarifying the Distinction in the World of Digital Experiences: Product vs. Project Manager

Tools of Modern Product Managers

Tools that Define Excellence in Digital Experiences: The Product Manager's Modern Toolbox

FAQs

  • Product management goes beyond just creating a product—it's about crafting experiences. It ensures that your digital solution isn't just functional but resonates with its users.

    At DPD, we believe that every company, irrespective of its size, deserves a product that stands out and delivers value. This is where product management comes in. It aligns your business objectives with user needs, ensures efficient resource utilization, and paves the path for sustained growth and innovation. By integrating product strategy, design, and development, product management is the discipline that turns your vision into impactful digital experiences.

  • Fractional product management offers on-demand expertise without the overhead of a permanent hire. You gain seasoned product leaders who integrate with your teams on a flexible schedule—perfect for startups that need strategic guidance or hands-on execution but aren’t ready for a full-time product executive. It also lets you scale up or down as your needs evolve.

  • That’s great! We seamlessly integrate with your existing teams, enhancing your product efforts rather than replacing them. Our role is to align everyone around the right priorities, provide strategic direction, and ensure every feature is validated against both user needs and business goals.

  • We start every engagement by clarifying your key business objectives and user pain points. Then, we create a shared roadmap with clear milestones and success metrics. Regular check-ins, stakeholder reviews, and transparent backlog management keep everyone on the same page, minimizing the risk of internal conflict or overpromising.

  • We track key performance indicators (KPIs) tailored to your goals—like user engagement, revenue growth, or reduced churn. Using a data-driven experimentation process, we validate each product decision and course-correct quickly if something isn’t moving the needle. This ensures you see real, measurable results, not just more features.

  • Our flexible engagement model accommodates both scenarios. Some clients just need a quick product audit and roadmap refinement, while others benefit from ongoing fractional leadership. We’ll work with you to tailor the scope, timeline, and resources so you get precisely the support you need—no more, no less.

  • We believe that deep user understanding is the bedrock of any successful product. Our process includes interviews, surveys, usability testing, and market research to gather actionable insights. We then run lightweight prototypes or experiments to validate assumptions before investing heavily, ensuring the final product truly solves real user problems.

  • The "2 Week Discovery" is a focused, limited engagement designed to provide a deep dive into your business's product needs. Over two weeks, we'll assess your requirements, challenges, and market dynamics, culminating in a strategic product proposal tailored for your success. This process not only offers actionable insights but also gives you a firsthand experience of our approach and expertise. It's an ideal starting point for startups and businesses looking to refine their product strategy.

Empower Your Products with DPD: Outcome-Focused, Fractional Leadership for Real Results.

Empower Your Products with DPD: Outcome-Focused, Fractional Leadership for Real Results.